No matter how tech savvy you may be, there is often a language barrier when discussing internet technology. Sometimes it stems from a brand new technology that no one has really heard of. Other times it can be a simple issue of "How do you pronounce that word anyways?". Lets take "Wysiwyg" for example. I find myself using that word pretty often when trying to explain to a potential customer how they will be able to change/add content on their own without coding knowledge.